Video bot

The pain it lands on

A service company’s site answers questions nobody asked and says nothing about the ones the visitor actually has: what does this cost, how long does it take, what do I have to do myself, and who are you people anyway. A phone call would settle all of it, but calling is a large step for someone who is only considering. They leave, and nobody ever learns what stopped them.

A video bot lets them ask. The owner’s face waits in the corner of the page, and under every answer are two or three buttons that choose the next question. No route is improvised: each one is written and filmed in advance, so the bot invents nothing and promises nothing that was not promised.

Why it produces leads

1. A person answers, not a form Building work is bought from the builder. A service that cannot be shown as a product photo is sold by a face and a voice, and a contact form is neither.
2. The visitor picks their own question Nobody watches a company film to the end. Almost everybody watches the answer to their own question, and behind the next button is one more.
3. The objection dies where it appears Price, schedule and doubt each get their own clip. Nobody has to call to ask, and nobody is left doubting alone.
4. Contact details are asked for last The form opens over the film only when the visitor presses the button it sits behind. By then they have their answer.
5. The lead says what they watched The route travels with the lead: which clips they chose and in what order. You call knowing what they already know.
6. It takes no room on the page The bot floats in the corner and changes nothing about the layout. One line of code, and no site rebuild to get it.

How it works

1. A face and one line of text wait in the corner The visitor can put the line away and leave only the round picture. Nothing starts by itself with sound.
2. Opening it starts the first clip The click is a request to hear it, so the sound is on. They can mute it, step back or watch from the start.
3. Two or three buttons sit under every clip They choose the clip that comes next. A back button returns to the previous one, so a wrong turn is not a dead end.
4. The contact button opens a form over the film Name and number, plus your own fields if you want them. The form is inside the bot, so the visitor never leaves the page.
5. The lead reaches your inbox and your dashboard The route comes with it: what they watched and what they pressed. The same line shows on the invoice when the lead is billable.

What filming asks of you

1. Between ten and sixteen clips A clip runs 10 to 30 seconds. One visitor sees four or five of them; the rest exist because somebody else will ask something else.
2. One shoot, the same clothes The same background and the same light in all of them. A visitor jumps between clips in a second, and a branch filmed on another day looks like a cut to a different film.
3. Tight framing, the face fills the screen The bot is narrow on a phone, so a half-length shot disappears. The first frame is the advert: look at the camera from the start.
4. The script comes from us We write the questions and the routes, cut the clips and build the bot. You stand in front of the camera and answer the way you would on the phone.

Where it belongs on your site

1. On the whole site The bot floats in the corner, so one line of code covers every page. A question rarely appears where you would guess it does.
2. On the pricing and FAQ pages Those are the pages where doubt is born. A written answer is read suspiciously; the same answer from a person is not.
3. On the page your ads land on The ad brings the visitor and the bot receives them. You paid for the visit, so it should not end with a closed tab.