Lead magnet example
Advanced quote request
What it answers
A service quote form asks for a name, a phone number and "tell us briefly what you need". After that comes the work nobody wants to do: a call that asks what the form already asked, a visit, and only then a price. Three steps before either side knows whether they are even in the same order of magnitude.
Here the visitor builds the job themselves: what gets done, to what, and how much of it. They watch the price move with their choices. At the end they attach photographs. What reaches you is a request you can usually answer without anyone going out to look.
Why it produces leads
- The photographs make a quote possible A service cannot be priced unseen. When the pictures come with the request, the site visit stops being a precondition for a quote and becomes the step after it.
- They have already accepted the order of magnitude They saw the price while they built the job. Nobody sends a request for a figure that is impossible for them.
- It cuts out the wasted visits A survey costs half a day. This moves it to the point where the price is already agreed in principle.
- The lead arrives specified You know the covering, the size, the stages of work, and you can see the property in the photographs before the first call.
- The leads land where you already work The tool can be wired into your CRM, so enquiries arrive in the system you run your sales from rather than in a mailbox where they get lost.
How it works
- The visitor gives the size A rough band is enough, and the area the work is priced on follows from it.
- They choose the work Washing, moss treatment, repairs, coating and extras. Some options depend on which covering is up there.
- They attach photographs Up to four, shrunk in the browser and travelling with the request as attachments.
- You get the request and the pictures The choices, the estimated scope, an indicative price and the photographs, by email.