Lead magnet example

Advanced quote request

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  1. 1 Site
  2. 2 Platform
  3. 3 Contact

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Advanced quote request: the work chosen, the estimated size of the job and an open service window.

Which sore point it hits

A service quote form asks for a name, a phone number and "tell us briefly what you need". After that comes the work nobody wants to do: a call that asks what the form already asked, a visit, and only then a price. Three steps before either side knows whether they are even in the same order of magnitude.

Here the visitor builds the job themselves: what gets done, to what, and how much of it. They watch the price move with their choices. At the end they attach photographs. What reaches you is a request you can usually answer without anyone going out to look.

Why it produces leads

  1. The photographs make a quote possible A service cannot be priced unseen. When the pictures come with the request, the site visit stops being a precondition for a quote and becomes the step after it.
  2. They have already accepted the order of magnitude They saw the price while they built the job. Nobody sends a request for a figure that is impossible for them.
  3. It cuts out the wasted visits A survey costs half a day. This moves it to the point where the price is already agreed in principle.
  4. The lead arrives specified You know the covering, the size, the stages of work, and you can see the property in the photographs before the first call.
  5. The leads land where you already work The tool can be wired into your CRM, so enquiries arrive in the system you run your sales from rather than in a mailbox where they get lost.

How it works

  1. The visitor gives the size A rough band is enough, and the area the work is priced on follows from it.
  2. They choose the work Washing, moss treatment, repairs, coating and extras. Some options depend on which covering is up there.
  3. They attach photographs Up to four, shrunk in the browser and travelling with the request as attachments.
  4. You get the request and the pictures The choices, the estimated scope, an indicative price and the photographs, by email.

Where it belongs on your site

  1. In place of your contact form Same place, same button, different result. The name and “tell us about your need” give way to the questions you would otherwise ask on the phone.
  2. At the end of every service page They have just read what you do. That is when they know what to ask for, and the only moment asking feels natural.
  3. On a landing page of its own One address for the quote request alone, with no menu and no other content. Ads go there, and with nothing else to do you measure the cost per lead.