Lead magnet example

Roof coating AI tool

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Roof coating AI tool: choosing the present covering and the work to be done.

Which sore point it hits

The hardest obstacle to selling a coating is disbelief. When a roof is mossy and faded, the owner does not believe paint will make it tidy, they assume the only option is a new roof, and postpone that because it costs several times as much. A salesperson struggles to argue it on the phone, because words do not show what the result looks like.

The tool shows it. Your visitor uploads a photograph and picks a shade, and sees their own roof washed and painted, the same roof, with the same seams and the same shape. That difference is exactly what a coating sells.

Why it produces leads

  1. It proves the claim nobody believes A coating sounds too cheap to be true. A picture of the same roof, clean, argues it better than any sentence.
  2. It reaches the people already saving for a new roof Many have decided the roof must be replaced. This shows them the cheaper option before they ring your competitor.
  3. The lead arrives with the shade in it You know the covering, the shade and the gutter colour, and whether they want the moss dealt with at the same time.
  4. The same lead is worth having twice If the roof will not take a coating, it is a roof replacement lead instead. Neither one is wasted.
  5. The leads land where you already work The tool can be wired into your CRM, so enquiries arrive in the system you run your sales from rather than in a mailbox where they get lost.

How it works

  1. The visitor uploads a photo of their house One ordinary photograph is enough.
  2. They say which covering they have Sheet metal, concrete tile or felt: the method and the palette both follow from it.
  3. The image takes about a minute The shade changes and the moss goes, but the profile does not move: the same seams and courses as before. That is the whole point.
  4. You get the enquiry and both photographs The original and the rendering arrive by email, with the choices and the contact details.

Where it belongs on your site

  1. On the roof coating page Where you explain that an old roof can be coated. Disbelief is the biggest obstacle this service has, and a picture removes it faster than a paragraph.
  2. On the home page, in season Coating sells in spring and summer. The tool goes on the home page for that stretch and comes off when the season ends.
  3. On a landing page of its own One address the seasonal ads lead straight to. There is nothing else to do on the page, so you see what the campaign cost per lead.