Lead magnet example

Roof renovation AI tool

I will show you how this tool would work on your own site

We go through this tool together and work out how it would be built to your brand, your products and your price list. It takes about twenty minutes and commits you to nothing.

Santtu Luoma
Santtu Luoma
Sales, Support, Lead Magnets
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Roof renovation AI tool: choosing the roof covering and the roof safety products.

What it answers

What triggers the purchase of a new roof is usually how the old one looks. It may stay watertight for years yet, but it looks tired, and it is the first thing they see every time they pull into the drive. Even so, they cannot picture their own house in red tile-profiled steel or black standing seam, and a colour card does not help: a small chip on paper says nothing about how a shade sits against that wall and that garden. So the choice is never made, and an unmade choice postpones the whole job.

This tool gives them the chance to see the new roof, and gets you an interested lead in the same moment. Your visitor uploads one photograph of their house, picks a material and a colour, and within a minute sees their own house with the new roof on it. They can try a second colour, and a third. By the time they leave their details, they are no longer asking what it would look like, they are asking what it costs.

Why it produces leads

  1. It gives them a reason to come back Nobody tries one colour. Every attempt is another visit to your site and another minute with your brand.
  2. The picture gets shared A roof is rarely one person’s decision. A rendering travels as a message in a way a price list never does.
  3. The lead arrives with the choices in it You know the material, the shade, the roof safety products and the gutter colour before the first call. The survey starts with measurements, not from scratch.
  4. It stands out, because few do this Your competitor has a contact form. On your site, the visitor sees their own house renovated.
  5. The leads land where you already work The tool can be wired into your CRM, so enquiries arrive in the system you run your sales from rather than in a mailbox where they get lost.

How it works

  1. The visitor uploads a photo of their house One ordinary photograph is enough. It stays on their own machine until they press Create image.
  2. They pick the material and the colour Four roofing materials and the RR shades, the same codes a roof is actually ordered in. Plus roof safety products and the gutter colour.
  3. The image takes about a minute The roof changes, everything else stays: the walls, the windows, the garden, the shadows and the camera angle. The result opens as a before-and-after you can drag back and forth.
  4. You get the request and the picture The visitor gets the rendering by email, you get the same picture, the choices and the contact details.