A painting company whose customers choose the colour before they call
Pitävä sells house painting, where the decision is the colour and a swatch against a wall settles nothing. Their visitors now see their own house in the new shade, and the enquiry arrives with the choice already made.
What they sell
Maalausliike Pitävä paints houses. Their way of working is a free assessment visit before anything is decided, and a quote handed over on that same visit with no pressure to accept it. Their promise is in their name: Pitävän sana pitää, the word of Pitävä holds.
That model puts a visit between the first interest and the first number. It works, and it is slow: somebody has to want the visit enough to ask for it, and a homeowner who is still wondering what colour the house should be has nothing to ask about yet.
What was built
A house painting tool in their own name, on their own site. A visitor uploads a photograph of their house and sees the facade in a new colour, picks the paint type, and leaves their details to get the assessment visit booked.
It is built to pitava.fi rather than to ours: their near-black, their blue, their pale blue cards, Montserrat throughout and square corners, read off their own site rather than guessed. The tool is embedded bare, with no header of its own, so it reads as part of their page and not as something bolted to it.
What it changes
The enquiry now arrives with the colour already chosen. The assessment visit stops being the moment the customer starts deciding and becomes the moment they confirm what they have decided, which is a different conversation and a shorter one.